In my last post, we learned that services are only like products if you are
willing to oversimplify them. And if you oversimplify them, you can miss out
on business opportunities.
Services (actions supported by things) differ in several important ways from
products (things supported by actions). While product options are generally
well defined up front by the manufacturer, customers for services want to mix
and match pieces of different services and essentially create their own new
service. The definition of the service can easily become fuzzier and fuzzier
as you serve more customers. Customers know that customizing a mass-produced
product is a challenge, but they think, surely it's easy to fine-tune a
service. It doesn't come pre-formed in a box, after all.
Unlike products, services tend to be fuzzy around the edges, and they can be
shape-shifters. The world of e... (more)
As we move closer toward everything-as- a-service (XaaS), the title "Internet
of Agents" seems to fit what is really happening. Agents are systems and
devices that sense what is going on, and they exchange information with and
act on behalf of other agents and people in ways that ultimately result in
useful services being performed.
When we start to view the delivery of services as a distributed cooperative
effort conducted by millions of agents, as opposed to the actions of a few
dedicated and single-minded service platforms, we start to get a glimpse of
the huge potential of t... (more)
Machine-to-machine (M2M) technology and the resulting Internet of Things are
leading us inexorably toward everything-as-a-service (XaaS). As more things
get connected, the range of service opportunities expands. And as those
services are presented online, they become available for use, re-use and
At first thought, the idea of more connected devices suggests simply that
there will be more devices around, and as such, more products for
manufacturers to make and sell. That's true, but as I suggested in an earlier
blog, even the manufacturers will realize that there is... (more)
It is hard to believe that there was a time when "the cloud" didn't exist.
Then, maybe 50 years ago, a lot of cloud-like things started to happen, such
as remote computing, networked computing, resource sharing, virtual networks,
and then, eventually, the Internet. But it still wasn't the cloud.
Large-scale virtualization of computing and increasingly powerful ways of
managing and sharing that computing power resulted in the term "the cloud."
Everything was up in the air for a while as various vendors tried to align
their own ideas of what the cloud might be with other ideas, and... (more)
In my last blog, I discussed how the Internet of Things is really developing
into what can more accurately be called the Internet of Agents. These
connections and multi-agent systems are resulting in an increasing number of
highly applicable, value-added bundled and branded services. The latest
Gartner forecast for Internet of Things predicts that by 2020 there will be
$309 billion in incremental revenue opportunity for IoT suppliers, mostly in
The Internet brings us 21st century online versions of other traditional
services: agents that can deliver cars as a service, ... (more)