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Internet of Things Becomes High Fashion By @MetraTech | @ThingsExpo [#IoT]

Part 4: New developments in personal technology and security are impacting users on an individual level

Catch up with all the news from Mobile World Congress 2015 (MWC) by reading parts one, two and three of this series.

The recent Mobile World Congress (MWC) 2015 saw innovations in the worlds of cloud, mobile, social and global connectivity, but new developments in personal technology and security really drove home how the increasingly connected technology sphere is impacting users on an individual level. Below are a few examples of these trends.

Wearables become fashion accessories
Wearable technology was dominant at this year's International Consumer Electronics Show (CES) , and MWC was no exception to this trend. New versions of favorites, such as the Samsung Gear (three new products were released: the Gear 2, the Gear 2 Neo and the Gear Fit), shared the limelight with new wearables like Pebble Time Steel (the new premium version of the company's previously released smartwatch) and the LG Watch Urbane.

The most dramatic difference at MWC was an emphasis on presenting wearables as fashion accessories and moving away from the original clunky technology associated with the industry. Along with more pleasing aesthetics, software updates and more capabilities also target early adopters.

Living in a virtual reality
HTC and Samsung both unveiled new virtual reality technologies at MWC. The HTC Re Vive, a VR headset developed in partnership with Valve, includes sensor technologies to enable the device to track users' movements across the entire surrounding environment with the capability to map out spaces and rooms the user is navigating through. Samsung's Gear VR Innovator Edition headset, developed in partnership with Oculus VR, works with Samsung's line of smartphones, including the S6/S6 Edge. The device enables a smartphone to be physically clicked into place and viewed within the goggle headset. Beyond virtual reality gaming, the device can also be used for viewing photos, movies and TV.

Security takes center stage
Security breaches are a growing area of concern among smartphone and other smart tech users, and providers aim to address the issue of a more secure mobile experience. With Apple Pay and Samsung Pay, smartphone manufacturers have started using fingerprint touch sensors to secure sensitive personal and financial information. Qualcomm also released its own Sense ID technology, and in an interesting twist, Qualcomm can recognize fingers that are dirty or wet by registering details in new dimensions such as fingerprint ridges and sweat pores. This makes it more difficult for strangers to copy owners' fingerprints.

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Esmeralda Swartz is VP, Marketing Enterprise and Cloud, BUSS. She has spent 15 years as a marketing, product management, and business development technology executive bringing disruptive technologies and companies to market. Esmeralda was CMO of MetraTech, now part of Ericsson. At MetraTech, Esmeralda was responsible for go-to-market strategy and execution for enterprise and SaaS products, product management, business development and partner programs. Prior to MetraTech, Esmeralda was co-founder, Vice President of Marketing and Business Development at Lightwolf Technologies, a big data management startup. She was previously co-founder and Senior Vice President of Marketing and Business Development of Soapstone Networks, a developer of resource and service control software, now part of Extreme Networks.

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