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The Smart City Data Marketplace By @EsmeSwartz | @ThingsExpo #IoT #M2M

Contextual data streams for digital citizens and businesses

Today's modern day industrial revolution is being shaped by ubiquitous connectivity, machine to machine (M2M) communications, the Internet of Things (IoT), open APIs leading to a surge in new applications and services, partnerships and eventual marketplaces. IoT has the potential to transform industry and society much like advances in steam technology, transportation, mass production and communications ushered in the industrial revolution in the 18th and 19th centuries.

Ericsson expects that over 26 billion connected devices will be deployed globally by 2020, representing staggering growth opportunities as sensors, technology and communications come together to completely transform the city landscape for citizens and businesses.

smart city

It is a well understood fact that cities hold the key to social and economic development across the globe. But in order for cities to be transformed, they have to get smarter to support a burgeoning population of digital citizens with high expectations. A smart growth path - with advances in public transport, emergency services, public safety, lighting, security, energy distribution, water quality, and efficient waste management - can generate a significant return on investment for city governments under pressure to support an improved quality of life. However, creating the modern smart city presents a complex planning and public policy challenge for city administrators.

Digital Citizens and Businesses Meet in the City Data Marketplace
As smart cities evolve, it will be critical to manage people and processes along the same lines as technology. The value of a smart city will only be realized when data from distributed sensors across the city landscape can be analyzed and turned into information, available to digital citizens and businesses in a user-friendly way through a smart city data marketplace. A city's "smartness" will be based on an open ecosystem that allows different participants to exchange context-aware data streams on the fly, providing valuable information to a citizen and/or business at a particular moment in time. And as in any other marketplace, the exchange of data will need to be monetized among all parties, based on its perceived value. In an IoT marketplace, for example, we will track and bill for everything from a one-time feed of a small data snippet with no analysis to a fully selected, aggregated, sorted and analyzed feed of "thing"-generated data, from every part of the city and beyond. We can envisage that most, if not all, data-feed services will be tailored exactly to the specifics of each individual customer.

As the number of connected devices and sensors continues to grow, we can also anticipate the need to manage data congestion. As the city data backbone transmits data collected from many structured and unstructured sources, the management and orchestration of data across those sources becomes critical. The constant conflict of privacy and data governance in the data marketplace also needs to be managed.

Access to data will need to be governed from the context of the requester and according to different levels of data presentation. The data marketplace will enable digital citizens and businesses to select relevant data through applications that serve a specific purpose, while the contextual value of the data being requested will determine the user's willingness to pay. Interactions, interoperability and interconnection across the city marketplace will reshape the boundaries of business and services.

The race to make cities smarter, more efficient and more performant can only be won if there is a partnership between government, network operators, solution providers, businesses and citizens, all of whom benefit from a networked society. There will be connection points everywhere: smartphones, wearables, cars, buildings, benches, billboards, parking, traffic lights, tolls, trains, trams, stores and more. When data is collected and managed from the vast numbers of sensors and interwoven with connected citizens, the quality of daily life can be vastly improved.

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Esmeralda Swartz is VP, Marketing Enterprise and Cloud, BUSS. She has spent 15 years as a marketing, product management, and business development technology executive bringing disruptive technologies and companies to market. Esmeralda was CMO of MetraTech, now part of Ericsson. At MetraTech, Esmeralda was responsible for go-to-market strategy and execution for enterprise and SaaS products, product management, business development and partner programs. Prior to MetraTech, Esmeralda was co-founder, Vice President of Marketing and Business Development at Lightwolf Technologies, a big data management startup. She was previously co-founder and Senior Vice President of Marketing and Business Development of Soapstone Networks, a developer of resource and service control software, now part of Extreme Networks.

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